top of page


The Media Buying Company™ was founded in 1994 by Lou Manso, an advertising executive and entrepreneur. We are a media buying and planning agency with international capabilities and partnerships. We plan and place media across all media platforms and we have planned and placed media in many countries around the world. 


You Are in Good Company

In our nearly 30 years in business, we have planned and placed media for major ad agencies and performed work directly or through intermediaries for some of the best known brands in the world, including; AACR®, Accountemps®, Alitalia® Airlines, AMD, Bluebeam® Software, BMC Software, DataJunction, Dell®, Dolce & Gabbana, The Centers for Disease Control and Prevention® (The CDC), CheckPoint® Software, Eggplant® Software, Fellowes®, Goodwill Industries®, Ixia®, Johnson & Johnson®, Keysight Technologies®, KONG®, Linksys®, LiquidPaper®, Maxwell Technologies®, Orchid-Cellmark®, PaperMate®, Parker®, Pfizer®, Plastwood®, SailPoint® Technologies, and Sharpie® to mention a few.


Lou Manso

About our Founder, President & CEO

Lou Manso is a San Diego based Advertising Executive and Entrepreneur with an impressive résumé. In his professional capacity, Lou has worked on campaigns for some of the best known brands in the world that include; AMD, Alitalia Airlines, CheckPoint Software, Dell, Dolce & Gabbana, Liquid Paper, PaperMate, and Sharpie to mention a few. Lou has decades of creative and strategic media placement experience. Lou has written, produced, and directed dozens of Radio and TV commercials and print ads. He has planned and placed countless of b2c and b2b media buys. Early in his professional career, Lou was a freelance photographer in New York City and his photographs have been published by The New York Times, The Associated Press, The New York Daily News and UPI among other news outlets. Lou has founded and operated half-a-dozen businesses. Lou's notable accomplishment aside from this ad agency, is the creation and founding of his own spirits brand, Manso & Contreras™ Brandy de Jerez, Solera Gran Reserva. While no longer in production, this small batch Spanish brandy won a Silver Medal at the 2011, San Francisco World Spirits Competition.


Prior to founding The Media Buying Company™, Lou held sales, marketing, and advertising positions at various companies, including working several years at KSDO AM 1130, in San Diego, a Gannett owned and operated radio station at the time. Lou lives in San Diego, California with his wife of over thirty years. Lou has four children and three grandchildren. Lou is  also "passionate about photography". On some weekends you may find Lou shooting weddings and family portraits.



bottom of page