The Insurance Services Company. A tiny provider of specialized insurance services was referred to our office to see if we could help develop a media strategy that could help their business grow.

The Media Buying Company's media strategist recommended a radio campaign test in a medium market. After a short test, the campaign proved successful and the market was upgraded to a large city market. After a few weeks the large city test also proved successful and the recommendation was made to test national radio and cable.

In less than a year, our client's staff more than doubled and business grew so well that competitors took notice and started copying our strategy with impressive accuracy.

Of course, there is more to growing a business than advertising. The advertiser must offer a desirable product or service and it must deliver what it promises. And our client seemed to. Sure that we can't guarantee results like these, but it helps to know what we are capable of delivering.

Note: These case studies are not intended to be interpreted as business
advice nor are they intended to be representative of warranties made or
implied by The Media Buying Company®. These case studies are solely for
informational purposes only. The industries involved in these case
studies and other details that might allow our clients to be identified
have been changed to protect client confidentiality.